The basis of every Amazon SEO optimization is the identification of product-specific keywords. In order to create a broad spectrum of keywords, we don’t just examine the customer’s search behaviour for the company’s own products. We also analyze the most relevant competitor products. Furthermore, we include the search behavior from the Google Ranking in the analysis.
But what’s the point if you have a large number of keywords that don’t match your products? Your products climb to the wrong keywords and the bounce rate rises. That’s why we create a dedicated keyword cluster for each product or product group with the appropriate keywords. What do we want to achieve with Amazon SEO Optimization?