Online Brand Shop
Creation of the TCL Brand Store on Amazon
In order to be permanently present on Amazon, the creation of a brand store is a sensible alternative. The Brand Store is directly integrated into Amazon and lists all available products. It is the perfect way to promote cross- and upselling in the best possible way. This is exactly what our customer, TCL Germany, will benefit from in the future.
TCL is now one of the top 3 manufacturers worldwide in the television sector. To further expand its online presence in Germany, the launch of its own brand shop on Amazon was the next step.
The initial conception and creation of a brand store can be nerve-wracking and difficult. Reasons for this are, for example, little room for creative design possibilities or, in part, very restrictive guidelines on the part of Amazon. As an Amazon agency, we have the necessary expertise and professional know-how to overcome these obstacles with ease.
The basis of every Brand Store is a well thought-out concept. Here we attach great importance to close cooperation and communication in order to implement all design wishes of our customers as perfectly as possible. After the final release, the implementation already took place. Writing target group-oriented texts, creating annotated images, compressing videos and selecting products were only a part of our portfolio.
After approval by Amazon and subsequent live activation, a final check of all content was performed. In addition, the brand store of TCL Germany is continuously maintained. This includes for example the deletion of older models or the addition of new categories or products.
CONCEPT OF THE TCL BRAND STORE
FINAL IMPLEMENTATION AND GOING LIVE
CONTINUOUS MAINTENANCE AND OPTIMIZATION OF THE BRAND STORE