Presentation of the PSA DS4
“Transform our car dealership into a gourmet restaurant and ensure the launch of our new DS 4 model is a lasting memory.” This was how the order was worded and in the spring of 2016 a pop-up restaurant was created, to which we invited customers and friends of the dealership in an online mailing and accompanied them through the evening with relaxing live music, an entertaining book launch and a superb five-course menu. And, of course, the beautiful DS series cars were there too, virtually joining the guests at the table. L’appétit vient en mangeant – appetite comes as you eat. And this is how some interesting discussions arose around the DS marque and the newly launched car, as the guests used the opportunity to take a look at the lovely details of the DS 4 even between courses.
The concept development was carried out in close cooperation with DS Automobiles. In addition, JET Event & Incentives took care of arranging the actual invitations, booking of live acts, assembly and dismantling and complete on-site support. On no less than five evenings, 360 invited guests sat down to dinner. JET Services and DS wished them bon appétit!
If you’d also like to sit down to such a dinner and make sure your event is really special plus have everything organised from start to finish, talk to us, we’re happy to assist you.