Lead, don’t follow: take off with Huawei

Huawei has set itself the ambitious target of becoming the number one provider in the smartphones market. The IFA 2017 in Berlin is a major step in this venture. As a promotions agency, we support the IT giant with our professional team of promoters.

The 26-strong team comprises experienced Huawei promoters as well as new motivated staff, which is the ideal mix for an effective promotion. Before the action starts, all the promoters are trained and organised at Huawei’s capital city office.

But this programme is not just about coaching and product training. In addition to technical knowledge, positive team spirit is also crucial for any promotion’s success. This is encouraged further at the evening get-togethers. As a promotions agency, we attach great importance to the best possible, professional preparation.

Friendly, with a ready smile and the appropriate expertise – this is how our promoters present all of Huawei’s products at the show for six days. Staff is available at the demo points to answer any questions visitors may have about the devices.

As a promotions agency, we take care of all the coordination on site. In addition to hotel bookings, this also includes kitting out all the promoters in the appropriate Huawei uniform. The training and familiarisation of staff are conducted by internal JET Services trainers.

Our conclusion is that interest in Huawei at the IFA 2017 was overwhelming. Over six show days, we counted more than 23,500 visitors at the demo points.


  • 26 full-time promoters and trainers

  • More than 12 devices from the Huawei portfolio to be presented

  • 23,520 visitors on six show days