Digital language assistants will be increasingly integrated into everyday life in the future. This holds new potential for companies and opens up a new area: Voice Search SEO. You can read more about this here.
Voice Search SEO: What is this anyway?
German language assistants are increasingly using digital language assistants to search for information. This new way of obtaining information offers companies enormous potential. The question arises: How can I optimize my article so that Google Home or Alexa can find it and read out the correct answer? Keyword: Voice Search SEO.
Voice Search SEO is simply the optimization of articles for voice search. Instead of “Mobile First”, the new motto for the future could be “Voice First”. In the long run, voice search will displace and perhaps replace keyboard search.
Voice Search SEO: Long-Tail instead of Short-Tail
In contrast to conventional search engine optimization, voice search optimization must take other aspects into account. This starts with the search behavior. Digital language assistants are mainly used as search engines to get local content and information. This is an important reference point for local and regional companies as well as SEO agencies.
In this context, listing the company on Google My Business is absolutely essential. This is an easy way to provide Google with more information such as address, phone number or business category.
Think even more like real people
Another aspect in Voice Search Optimization is the number of keywords. With conventional SEO, the focus is on so-called “Short-Tailed-Keywords”. On average, search queries consist of one to three keywords. With Voice Search SEO, the number increases and we become so-called “long detailed keywords”. The voice search usually contains five to eight keywords.
Not only the number of keywords changes with Voice Search SEO. The implementation of the keywords in the texts also changes. In the course of voice search optimization, the focus shifts more towards “spoken keywords”.
In addition, so-called trigger words such as “how”, “where” or “why” must be processed. In the future, Voice Search SEOs will have to sit down even more in the minds of searchers and think even harder: How do “real” people speak and how do they ask their questions?
Rank 0 with Voice Search SEO
The aim of every SEO measure is to place a website on the first three search results on Google. In the optimal case even on place 1. With Voice Search SEO the goal is the placement on position 0. What sounds strange at first sight is correct. Why?
Position 0 is better known as Featured Snippets. These Featured Snippets appear before traditional organic search results. The results are rated by Google and other search engines as particularly valuable in relation to a specific question. This ultimately strengthens the digital authority of a website.
Voice Search SEO is still in its infancy. But the potential, for companies as well as for SEO agencies, is enormous. Because if you want to be successful in the future and set yourself apart from the competition, you have to understand the behaviour of your users and customers. And this will be the case more and more often in the future: Voice First.